Maison du Joy was founded by Joy Bosz, a creative entrepreneur with a background in social media, fashion, and design. Her passion for creation began at a young age. At eleven, she started her own social media channels under the name BeautyNezz, where she made videos about beauty, fashion, school, and her life, partly from America. What started as a creative outlet quickly grew into a successful platform that offered her unique opportunities.

For example, Joy developed her own school line for five years in collaboration with HEMA, and later worked on a clothing collection with NIKKIE. These experiences formed the basis for her dream: building her own brand where creativity, aesthetics, and experience come together.

To further develop this vision, she studied Fashion & Media Design. Here she learned how ideas can be translated into tangible products and a strong brand story. During her time in America, she found much inspiration in lifestyle concepts and stores filled with carefully curated items, from travel essentials to pajamas and interior decor.

With Maison du Joy, Joy brings that feeling to the Netherlands, in her own way. The name literally means "the house of joy" and stands for a world where aesthetics and functionality go hand in hand. A brand that makes daily life just a bit more beautiful and always makes you happy.